Something in the air
CASE NR.3
Model: Yoko Yamada
MUA: Jessie Gein
Client: innisfree
The Burnout Series
Exhibition about the daily distress of whoever goes through a burnout. It focuses on the struggle between work-life balance, extra hours, bad bosses, and of course, therapy. In short, the Burnout Series is an exhibition about the daily life of many of us, somewhere between the tragic and the comic.
innisfree wanted to create a new digital campaign around the launch of their ORANGE product line, resulting in the Something in the air collection.
With the aim of highlighting the benefits of the new product line, this shoot focused on creating an airy and light overall atmosphere. The styling of the models was to reflect the colors of the new product line while being plain enough.
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We wanted to introduce the key ingredients subtly
The shoot was used on the innisfree website
