The Burnout Series
Exhibition about the daily distress of whoever goes through a burnout. It focuses on the struggle between work-life balance, extra hours, bad bosses, and of course, therapy. In short, the Burnout Series is an exhibition about the daily life of many of us, somewhere between the tragic and the comic.
We wanted to create images that felt still but simultaneously bold and futuristic
MOOD
As Smooth is working in the frontline of sustainable and responsible fashion, we didn't want to bury the materials with elaborate backgrounds and sets
Smooth ended up using many of the images on their website and in big print advertising campaigns across Europe and North America